Aflac’s SVP and chief communications officer joins ‘The PR Week’ to talk about the company’s new Check for Cancer campaign and much more.
The guest on the latest edition of The PR Week is Ines Rodriguez Gutzmer, SVP and chief communications officer at Aflac.
She takes us behind the scenes of Aflac campaigns from the newly launched Check for Cancer initiative to the long-running efforts including the world-famous Aflac Duck.
Plus, the biggest marketing and communications news of the week with PRWeek news editor Diana Bradley, from
PRWeek’s latest 40 Under 40 list to the departure of Paramount’s chief communications officer.