The founder and CEO of PRophet Global discussed founding the AI-powered SaaS platform and the biggest marketing and communications news of the week.
The latest guest on The PR Week podcast is Aaron Kwittken, founder and CEO of PRophet Global.
The former founder and chairman of KWT Global discussed building PRophet, Stagwell’s AI-powered SaaS platform, the evolving landscape of PR and communications with the integration of AI and the importance of brand safety in influencer marketing.
Kwittken also gave his thoughts on the biggest marketing and communications news of the week, including brand reactions to
Taylor Swift and Travis Kelce’s engagement, Cracker Barrel's decision to return to its original branding following backlash, Beth Cleveland succeeding Andy Pray as CEO of Praytell, Crumbl Cookie’s CEO’s decision to come out and this week’s Gen Zeitgeist column.