The technology giant’s VP of global corporate communications talks about how the company’s World Cup partnership went well beyond traditional sponsorship on the latest edition of ‘The PR Week.’
The latest guest on The PR Week is Charlotte West, VP of global corporate communications at Lenovo.
She talks about how Lenovo’s role as official technology partner of the 2026 FIFA World Cup was much more than a sponsorship, improving operations and even the broadcast of the tournament. West also talks about how her team is using AI, balancing one global message with regional specifics and making earnings calls more interesting.
Plus, the biggest marketing and communications news of the week, including crises at Callaway Golf and Neutrogena, people moves at Walmart and Wendy’s, the start of the US Open and the death of entertainment legend and philanthropist Dolly Parton.