The founder and CEO of Berk Communications joins the podcast to talk about sports PR, from his early days working for the New York Yankees to his current role as part of MikeWorldWide.
In this episode of The PR Week, Steve Barrett and Frank Washkuch sit down with Ron Berkowitz, founder and CEO of Berk Communications, to discuss his career in sports and entertainment PR, from working for George Steinbrenner to an era when athletes are also global influencers.
Plus, the biggest marketing and communications news of the week, from Shamrock Capital’s acquisition of the Penta Group to
WPP’s latest quarterly earnings and ICR CEO Tom Ryan’s decision to step down.