Overton joins the podcast to talk about topics from the changing world of DEI to changing agencies and the underappreciated over-50 consumer.
The latest guest on The PR Week podcast is Cheryl Overton, founder of Cheryl Overton Communications and an alum of agencies including Egami Group, Zeno Group, PMK*BNC and Edelman.
She talks about the growing appreciation for earned media and its versatility, why brands are wise to focus on consumers over the age of 50 and the changing nature of DEI at corporations.
Overton also discusses the biggest marketing and communications news of the week, from more personnel changes at Edelman, Astronomer’s celebrity response to its corporate crisis, American Eagle’s controversial jeans campaign and much more.