Should PR “own” affiliate marketing? Mike Rush makes the case on the latest edition of The PR Week.
What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week.
Rush also talks about the Boston PR market and what it’s like having a lettuce client in the current news cycle. Plus the biggest marketing and communications news of the week, such as PRWeek’s Power List 2026, Wendy’s decision to hire a new PR AOR for the first time in more than 30 years, a new chief communications officer at Skims and a look inside the New York Liberty’s PR playbook.