AI auto and insurance tech unicorn lead communicator discusses scaling a high-tech growth company, Edelman’s Saudi assignment, Dxtra’s reporting lines and a bounce back for Tupperware.
The special guest on the latest edition of The PR Week Podcast is Tractable’s PR lead Norval Scott.
The former Dow Jones and Globe & Mail journalist discusses the tech media sector, transitioning into PR and the lack of insight his newsroom colleagues have about the comms profession, plus contemporaneous news topics including:
- Omnicom PR agency Q2 financial results, Ketchum hires Jim Joseph;
- Dxtra firms move under IPG CEO Philippe Krakowsky following Andy Polansky retirement;
- Minions reminds consumers Tupperware is still around;
- Saudi Arabia chooses Edelman to help transform its global perception;
- PRWeek Awards 2023 launches for entries; Corey duBrowa is chair of jury;
- Nancy Elder moves to the New York Mets from Dazn;
- And much more.
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