The VP of corporate communications for America’s national soccer body joins The PR Week to talk about the booming popularity of women’s sports and possibilities for U.S. Soccer ahead of the Copa America and the 2026 North America World Cup.
It’s going to be a big summer for soccer in the U.S. with the American men's and women’s teams participating in the Summer Olympic Games in Paris and the Copa America kicking off this month. And that’s just a warm-up for the 2026 World Cup, which will be held across the U.S., Canada and Mexico.
Heidi Burgett, VP of corporate communications for U.S. Soccer, talks about those events, as well as her career at Nike and the explosion of women’s sports on the latest edition of The PR Week podcast.
Also on the agenda: the biggest marketing and communications news of the week, including top executive moves at
Hill & Knowlton and Havas PR, PRWeek’s Pride in PR list, a big account win for Golin and major changes at The Washington Post.