The PR Week

The PR Week: 6.27.2024 - Bret Werner, MikeWorldWide

Episode Summary

MikeWorldWide’s president joins the podcast to talk about the summer of sports, launching and selling an agency and much more.

Episode Notes

With the European Championship and Copa America underway and the Olympic torch traveling to Paris, it’s very much the summer of sports. 

Who better to join The PR Week podcast than Bret Werner, president of MikeWorldWide and a veteran of activations at sporting events from soccer tournaments to the Super Bowl?

Werner also discusses lessons learned from starting and selling an agency and his favorite work from Cannes — and much more.