The PR Week

The PR Week: 6.17.2021: Heather Kernahan, Hotwire

Episode Summary

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Hotwire North America CEO Heather Kernahan.

Episode Notes

Podcast topics:

2:14 - Kernahan talks about her new position at Hotwire PR, working within the Enero Group agency framework, how the industry changed during the pandemic — including anxiety around returning to the office — and more.

12:48 - All about European soccer brand sponsors and press conferences — Cristiano Ronaldo and Paul Pogba push Coke and Heineken beer away.

16:49 - The lives and legacies of two recently departed PR legends: Burson-Marsteller's Bob Leaf and former Edelman U.K. CEO Robert Phillips.

19:29 - President Joe Biden met with his Russian counterpart Vladimir Putin on Wednesday —  what was communicated and why and how Biden’s strategy differs from former president Donald Trump.

23:14 - PwC teams up with Edelman on Trust Institute initiative, a program designed to support the next generation of C-suite leaders in responsible and ethical decision-making for clients and consumers. 

25:52 - High-profile people moves at SubstackOgilvyRoyal Caribbean GroupReal ChemistryMarriott Vacations WorldwideHill+Knowlton Strategies and BCW — and what turnover rates look like in a post-COVID industry.