Jury chair Tom Beckman discusses the winning work at Cannes 2025 and identifies trends PR pros can use to inform creativity and practice over the next 12 months. He also explains why PR firms should step up and do better rather than bemoaning the fact that creative firms almost swept the board this year.
PRWeek VP and editorial director Steve Barrett caught up with PR Lions jury chair and Weber Shandwick chief creative officer Tom Beckman in Cannes this week for a wide-ranging discussion.
Beckman talks about standout work and other trends from this year’s Cannes Lions in the latest edition of The PR Week podcast.