The PR Week

The PR Week: 5.14.2021: Rich Ferraro, GLAAD

Episode Summary

On this week’s podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Rich Ferraro, CCO at GLAAD.

Episode Notes

Podcast topics:

0:44 - Ferraro talks about P&G’s The Visibility Project, the importance of intersectionality in advertising, how brands can promote more inclusive offerings and more

15:59 - Ketchum's Rob Flaherty retires

19:37 - The all-you-can-drink milkshakes activation at IHOP, courtesy of Adam Sandler

22:31 - Massachusetts sues Publicis Health over its work for Purdue Pharma during the opioid epidemic

25:31 - Remembering the life of veteran PR pro Julian Read, who briefed the press after the Kennedy assassination

27:45 - Tech sector people moves with new comms leads at Apple and Cisco