What does “Phaedon” mean? And much more on the latest edition of The PR Week.
This week’s special guest on The PR Week podcast is none other than the CEO of Phaedon, Kris Tremaine.
Tremaine talks about the evolution of her firm — as well as what its name means in Greek — from part of ICF Next.
She also chats about the biggest PR and communications news of the week, such as changes to the Burson agency network and staff, holding company results from Next 15, Omnicom Group and Interpublic Group and Shake Shack’s clever influencer decision.