The PR Week

The PR Week: 4.18.2024 - John Box, Meltwater

Episode Summary

The CEO and longtime company veteran of Meltwater is the latest guest on The PR Week podcast. He talks about classical media and social media monitoring, AI and much more.

Episode Notes

Meet the guest on the latest edition of The PR Week podcast: John Box, CEO of Meltwater

He talks about how his company has evolved from a news monitoring platform to one that keeps an eye on social media activity across many platforms for agencies, clients, the government sector — and even the Vatican. 

Plus, the biggest marketing and communications news of the week, including Omnicom Group’s Q1 results, John Deere’s campaign to become a cultural brand for young consumers and the best and most noteworthy 4/20 campaigns