Six months into the top job at The Weber Shandwick Collective, Howe talks about her career at the Interpublic Group firm, the holding company’s impending acquisition by Omnicom Group, the return of the hectic Trump news cycle and much more.
This week’s guest on The PR Week is Susan Howe, CEO of The Weber Shandwick Collective.
She talks about her first six months as Weber’s chief executive after succeeding Gail Heimann, as well as her firm’s award-winning bowl-game work for Pop-Tarts and the adjustment to another hectic Trump-driven news cycle.
Plus, the biggest marketing and communications news of the week, including President Donald Trump’s speech to Congress, financial results from Edelman and Stagwell and Finn Partners’ latest acquisition.