The agency’s global head of strategy and planning talks about its research on younger generations and what brands can do to reach them.
The most recent guest on The PR Week is Therese Caruso, global head of strategy and planning at Zeno Group. She discusses the agency’s research on multiethnic younger generations in the report, The Multicultural Mandate 2023.
Caruso also joins the regular cast of the podcast to talk about:
- The Stand Up to Jewish Hate campaign;
- Deepfakes strike the Vatican;
- Blowback to the We Love NYC campaign;
- And new account and people moves.
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