This week on the podcast, PRWeek editorial director Steve Barrett and associate editor Diana Bradley are joined by Eileen Ziesemer, Vice President of Public Relations, Ulta Beauty.
Podcast topics:
- Ziesemer talks about joining Ulta Beauty at the start of the COVID-19 pandemic after a career on the agency side, how the pandemic impacted the beauty retail industry, how cosmetics consumers changed their behavior working from home, Ulta's DE&I work and more.
- The latest updates from the Russia-Ukraine war and how brands are reacting, from increased support for Ukraine to ending operations in Russia entirely;
- Discussing International Women’s Day, brand activations and how organizations can put their money where their mouths are;
- Reacting to an op-ed by Dark Horses exec Melissa Robertson on PRWeek calling for an end to the stigmatization surrounding menopause;
- Evaluating Stagwell’s 2021 financial reports after another turbulent year;
- What is the future of work in a post-COVID world? PRWeek’s March-April issue profiled leaders at Glassdoor, LiquidSpace and Unispace to gauge how the industry is still evolving and being disrupted regarding in-person, remote and hybrid work.