The PR Week

The PR Week: 2.15.2024 - Margery Kraus, APCO Worldwide

Episode Summary

The founder and executive chairman joins the podcast to discuss her firm and the week's biggest news stories.

Episode Notes

On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle East with 400 people, innovation and AI and her Hispanic roots.

Topics include:

- Super Bowl round-up;

- Politics: President Joe Biden joins TikTok; Evaluating the Biden White House comms dynamic;

- Lyft’s earnings typo snafu;

- Weber Shandwick nabs more talent from Edelman;

- More people moves and news.