Muck Rack’s cofounder and CEO joins the podcast to talk about the impact of influencers and creators on the 2024 presidential election and the media environment and much more.
The latest guest on The PR Week podcast is Greg Galant, cofounder and CEO of earned media platform Muck Rack.
He chats about the rapidly changing world of media relations, including the new mix of traditional media with influencers and content creators, and why teams should be eager to work with both. Plus, his take on how long a podcast should run.
Also on the agenda, the top marketing and communications news of the week, including layoffs at Edelman, a new chairman at Allison and RF|Binder’s acquisition of Taft Communications.