The PR Week

The PR Week: 11.17.2022 - Dean Acosta, Lockheed Martin

Episode Summary

Lockheed Martin’s CCO talks about Elon Musk’s record at SpaceX, his Twitter takeover and telling his brand’s story.

Episode Notes

Dean Acosta, leader of communications for aerospace and defense company Lockheed Martin, joins the latest edition of the PRWeek to talk about getting his company’s narrative across in the media. He also gives his POV on the biggest marketing and communications news of the week, including: 

-Fraudsters take Eli Lilly’s identity for a ride on Twitter; 

-The World Cup in Qatar

-Things that irk journalists  and PR pros  about each other.


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