Bloomgarden discusses the evolving landscape of PR, the strategies that drive success in a competitive market, and more.
Bloomgarden discusses the evolving landscape of PR, the strategies that drive success in a competitive market, and more.
In this episode of The PR Week, Steve Barrett and Julia Walker welcome Kathy Bloomgarden, CEO of Ruder Finn, to discuss the firm's impressive growth, the shift toward independent agencies and the impact of AI on the PR industry.
Bloomgarden shares insights on winning major clients such as Wendy's, the importance of technology in communication and the agency's pioneering work in China amid geopolitical challenges. Other topics include the dominance of major tech companies and implications for the stock market, regulatory challenges, and the evolving landscape of PR and marketing strategies.
News stories discussed include Omnicom's Q3 earnings report, the impact of major sporting events on corporate sponsorships and the launch of PRWeek's 2026 Reader Survey and 2027 Sports Conference.