IW Group’s chairman and chief connectivity officer joins the podcast to talk about the Civility Paradox study and much more, including marketing campaigns playing off the new Taylor Swift album.
This week’s guest on The PR Week podcast is Bill Imada, PRWeek Hall of Famer and chairman and chief connectivity officer at IW Group. He talks about the just-published Civility Paradox report, which shows that while most Americans decry incivility in public life, they consider themselves civil.
He also talks about the biggest marketing and communications news of the week, including a BBQ-flavored campaign from Progresso, and seeks to answer one of the major questions of our time: Is Taylor Swift finally oversaturated?