The founder and CEO of RestlessUrban chats about building a lifestyle brand for adults over 50 and much more on the latest edition of ‘The PR Week.’
On this week's episode of The PR Week, Andrew Bowins of RestlessUrban joins us in the studio to chat about building a lifestyle brand for adults over 50 and how that demographic’s social media and AI usage is evolving. He also discusses why working with agencies and corporations continues to inform his current role.
In the biggest marketing and communications news of the week, Stephen Kehoe retiring from PepsiCo and public relations, new White House press secretary Katie Zacharia’s first press briefing, Kelly Clarkson’s spat with an artisanal shop in Brooklyn, and the continued fallout from the Cornell sexual abuse case.
And at the episode's outset, Steve Barrett speaks with PRWeek news editor Diana Bradley about her recent travels to South Korea, where luxury car brand Genesis invited press for a screening of their new short film.