This is truly a moment of immense transformation for the comms industry — “and Cannes just accelerates that.” So believes Omnicom PR Group CEO Chris Foster. In this conversation with PRWeek VP and editorial director Steve Barrett, Foster highlights what he deems to be wake-up calls for the sector. Of course, there was much that energized him during his week on the Croisette, including some particularly timely awards submissions from the PR industry that epitomized the proactive solutions toward which the sector should strive.