Media relations can be a valuable tool because of its ability to create and maintain an organization’s reputation and credibility. What has been uncertain is how to measure its effectiveness on the business bottom line in the industry. That changes now.
There is a new proven process of pairing compelling stories with data-driven analytics to drive your business goals with media relations. Lisa Arledge Powell, CEO and founder of MediaSource, and Kena Lewis, AVP, public affairs & media relations at Orlando Health, share their vast wisdom on this topic from which all communicators can greatly benefit. They introduce new methods and tactics to drive business using media relations. They underscore the why and how of being truly strategic in your media outreach. And they share concrete examples of all this in action.
And better still, you can click here for a free download of the associated white paper entitled Effectively Quantifying the Business Value of Media Relations at Orlando Health. This report truly breaks down a test-and-learn approach to data analysis that is commonly used in industries from retail to telecommunications and shares how communicators can now apply this to PR measurement.