In this special episode recorded at the World Economic Forum in Davos, PRWeek’s Steve Barrett sits down with Burson global CEO Corey duBrowa and U.K. CEO Simon Redfern.
With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset, the critical insights from their roundtable session on the workplace in the age of AI and the massive opportunities available for leaders who treat reputation as a driver of shareholder value.