PRWeek’s team talks about the implications of the biggest PR agency merger in years.
Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson.
There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast.