The PR Week

8.29.2024 - Bill Imada, IW Group

Episode Summary

The PRWeek Hall of Famer stops by the podcast to talk about activist attacks on DEI programs and to detail his own firm’s story.

Episode Notes

Bill Imada is chairman and chief connectivity officer at IW Group, but in reality he’s much more. He’s an agency founder and leader, a brilliant networker and mentor and a pioneer in diversity and other areas — not to mention a PRWeek Hall of Famer

He stops by The PR Week podcast to talk about his agency’s history and to offer his thoughts about the biggest marketing and communications news of the week, such as Lowe’s changing its DEI policy and big changes in UPS’ communications department

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